
Brand & Content Copywriter
Campaign Concepts · Email Marketing · Digital Content
I write copy and content for brands — email campaigns, social media content, and lifecycle systems that convert without cheapening the brand. Welcome flows, cart recovery, Instagram captions, OOH, banners. I also design the look: the emails, the posts, the visuals.
Copy and content for brands across every channel — email campaigns, welcome flows, cart recovery, lifecycle sequences, social media captions, OOH posters, digital banners and print. Built to sell without cheapening the brand.
From a single brief to a full multi-channel campaign — audience research, messaging strategy, channel planning and copy development. Built around one clear idea that holds across every touchpoint.
I design the assets that carry the copy — email templates, social media posts, digital banners and print pieces. The words and the look are built together, so nothing gets lost in translation between copy and design.
Coming Soon — SEO articles and long-form content

"Take the projects no one else wants and learn anything you can, from anywhere you can."
— Barry Hill
Barry Hill is a copywriter with over 10 years of experience, specializing in copy, UX, and digital content. He holds a Master's in Business Administration from Ivey Business School. His career spans agencies like JWT Wunderman, Bates Advertising, and OgilvyOne—where he wrote copy for the Dove "Campaign for Real Beauty" and served as Brand Writer for the Hong Kong Disneyland launch.
Under Barry's guidance, I adopted a "Words-First" philosophy to creative direction—understanding that the most compelling campaigns begin with rigorous, intentional copy before a single pixel is placed.
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I'm a copywriter and content strategist specializing in email campaigns, social media content, and lifecycle systems for DTC and ecommerce brands. I graduated from Centennial College in Toronto with a diploma in Advertising and Marketing Communications, and I've been building brand voices and conversion copy ever since.
What sets me apart: I also design. I build the emails, the social posts and the visual assets myself — so the words and the look always work together. Copy and design, from brief to final file.